Jean Wade Rindlaub became one of the most successful and renowned copywriters of her day by championing the creation of advertising that addresses women with humanity and a genuine understanding of their needs.
By the time she concluded her 33-year career with BBDO, Rindlaub had established herself as an authority on advertising directed towards women. The passion she exhibited in finding new ways to identify consumer needs became evident in the numerous articles she wrote and the dozens of well-received speeches she gave to industry and consumer groups across the United States and Canada. It isn't surprising that she was one of the industry's most admired and honored personalities when she retired from the business she loved in 1963.
The principal beneficiaries of her commitment to creating warm, memorable and effective advertisements were clients such as Campbell Soup, Community Silver, Du Pont, General Mills and United Fruit. Additionally, BBDO's long commitment to advertising and marketing research can be traced to Rindlaub. The innovative methods she developed to sound out consumers were adopted by BBDO and became widely modeled within the business.
Rindlaub's enviable list of credits speaks volumes about her talent and incredible ability to generate ideas. Her work appears in 100 Top Copwriters and Their Favorite Ads and 100 Greatest Advertisements. She was honored as the Advertising Federation of America's "Advertising Woman of the Year" in 1951 and was the first recipient of he AFA/Printer's Ink Silver Medal in 1962.
In addition to having been a vice president and member of the board of directors of BBDO, Rindlaub served on the boards of Advertising Women of New York and the Fashion Group. After retiring, she remained active in civic and charitable causes at the local, state and national levels.