Jack Smith is former Group President, Deputy Chief Creative Officer for Leo Burnett Company, Inc. and Leo Burnett Worldwide. Smith changed the way commercials stuck in our minds by changing talk value to hum value. Before it was common for musical artists to lend their songs to brands for use in advertising, original jingles were king. And Smith was the King of the Jingle. His “jingles” however turned out to be more like songs.
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