Advertising as a Career, Recruiting and Retaining Talent
The list below is a sampling of Hall of Fame members who championed this issue.
  • Charles H. Sandage - considered the "father" of advertising education; instructed more advertising professors with advanced degrees than any other educator.
  • Sidney R. Bernstein - urged professionals to return to the college campus as lecturers and visiting professors and did so himself.
  • Raymond O. Mithun - as chairman of the American Association of Advertising Agencies, he developed its long-term program with colleges to stimulate interest in advertising among faculty and students; he established the first advertising scholarship at the Minneapolis College of Art and Design.
  • William A. Marsteller - through Burson-Marsteller worked with many universities to educate and encourage college students to join the world of advertising, and contributed significant funds to those schools.
  • E. St. Elmo Lewis - longtime advocate of advertising as an educational force, Lewis achieved national recognition as an outstanding lecturer, writer, teacher and leader in the application of sound advertising methods in a variety of fields. He was also a visiting lecturer at the Wharton School at the University of Pennsylvania and at New York University, conducting special courses in sales and advertising.
  • George Burton Hotchkiss - developed and headed the pioneer department of advertising and marketing at New York University and taught there until 1953. His books were widely used as textbooks and his teaching methods modeled by other professors.
  • Donald Walter Davis - In 1922 he established a curriculum in advertising at the Pennsylvania State University. Under his leadership, the university's enrollment in advertising grew to be the largest in the country.
  • Walter Dill Scott - one of the first scholars to apply psychology to the art of creating advertisements. He also wrote many books and articles on the subject including, the Psychology of Advertising, Theory of Advertising and the Psychology of Advertising in Theory and Practice.
  • Charles W. Mears - founded the Advertising School of the Cleveland Advertising Club in 1918 and served as the dean until his death in 1942.
  • Laurence W. Lane - created and endowed the Library of International Advertising and Marketing, in San Francisco, dedicated solely to the accumulation and dispensing of data relative to advertising and selling outside the U.S.
  • Raymond Rubicam - His skills and his recruitment of the industry's most talented specialists propelled Young & Rubicam into the forefront of advertising. David Ogilvy credited Rubicam with assembling "the best team of copywriters and art directors in the history of advertising."
  • Bernice Fitz-Gibbon - Known as a tough but inspired teacher, she brought forth a brilliant crop of young advertising people who carry on her high standards. A strong emphasis on language and observation was at the heart of her management philosophy. As a result, a "Fitz-trained" copywriter became a very hot commodity.
  • Neil H. Borden - As professor of advertising, Borden repositioned the Harvard Business School advertising management course from one that was principally research oriented to one with the nation's strongest managerially oriented content. His numerous case studies of advertising management emphasized the linkage between advertising and marketing, a perspective continued to the present. His widely used Problems in Advertising influenced the teaching of advertising at many other schools.
  • Ralph Carson - created the School of Entrepreneurship in the Business School at the University of Southern California.
  • O. Milton Gossett - instituted training programs at Saatchi & Saatchi, becoming one of the first agencies to actively recruit MBAs and to put talented people in overseas positions.